Importance of Marketing:
- The importance of marketing is no less important in industrial establishments than the importance of production, since there is no value to production at all without marketing and selling. The cost of marketing the product often amounts to 50% of the product selling price, which is almost the cost of producing it, making it as important as the production.
- The windows of the external environment of the organization vary in markets where consumer tastes change, markets vary and competition changes, resulting in a change in the volume of the organization’s product sales.
- Marketing provides a share of goods and services for each individual in the community, which affects the individual’s progress in society and its level of well-being.
- Marketing provides job opportunities for individuals in the community through the needs of employment in many different activities. Its functions are not limited to marketing, but extends to other places in the production, design and other departments.
- Facing competition in domestic markets by foreign companies and multinational corporations.
- Access to international markets by identifying market opportunities available in these markets.
Major marketing objectives:
- Maximize possible market sales for the organization.
- Achieve a certain rate of gains from the sale.
- Achieving the highest level of consumer satisfaction.
- To maintain and, if possible, develop the Organization’s competitive situation.
- Discover the desires and needs of consumers of goods and services and work to provide and satisfy these needs as much as possible.
Therefore, the company provides integrated marketing solutions as a support service to the company’s customers. These solutions include market studies, marketing tools and making it possible for our customers to use our rich and huge database to market their products and services. The company is characterized by the knowledge that it will guarantee the full confidence of its customers to stand by them after their production to help them market their products.
The company prepares the market study for projects, products or services in general, depending on the advanced research and study methods in this field using the information technology and the information bank available to the company or the information available to the various statistical departments in the countries of the region where the company analyzes The whole data is quantitative, qualitative or both, depending on the nature of the study and the information and results that require access.
One of the methods used by the company in providing the market research with factual information is the field research using questionnaire forms based on the latest methods and statistical programs used globally in this field for the purpose of analyzing them, or both or both, according to the study method.